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NYC FOOD TRUCK  
LOYALTY APP

By:  Pinky Arunwattanamongkol- 2022

"This project is a part of Google UX Design Specialization Certification. The challenge was designing an app interface for the Food truck loyalty app for the food truck vendors in NYC area "

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Scope: Nov 2021                                                                                                                                                        Project Type: High-fi  for a food truck loyalty mobile application 

Role: UX/UI Designer                                                                                                                                                Tools: Figma, Illustrator

OBJECTIVE 

To design an application to help find, order food and collect reward point from the food trucks.

USER RESEARCH SUMMARY​

I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was the food lovers who interested in trying new food and gain reward from food trucks in NYC area.

This user group confirmed initial assumptions about the food enthusiast , Not only the locations of the food truck are important, Food option, ratings and reward collection are also play important parts in this app as well.

PROBLEM

Customers want to try new food from different food trucks but sometimes food trucks moved around and park in the different spots.

PAIN POINTS

1. Time

User wants to explore and try new foods from food trucks during the lunch time or dinner.   However, it consumes time to locate the truck, and order food

2. Accessibility

Majority of food ordering apps are not cover the food trucks

3. Availability

Some food on the menu might be out of stocks and the users have no idea about it until they get there

HIGH-FI PROTOTYPE

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UNIQUENESS FEATURES

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SEARCH FOR A NEW FOOD TRUCK SPOT

Use the app to search for near by food truck and order your food from your new favorite spot

ORDER FOOD AND GAIN REWARDS

Earn rewards every time you order food and save up to redeem special offers 

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USER PERSONA

SUSAN

BIO

Image by Lau keith

Age : 20 years old

Education :  B.S. Engineering

Hometown : Hongkong

Family :  Cat

Occupation : College student

Susan is a 3rd year college student studying in New York.She moved to New York 3 years ago. She loves street food so much and she usually goes out and try new food truck every week. 

GOALS

  • Susan wants to try more food from local food truck

  • Susan wants to get a right order that she orders 

FRUSTRATIONS

• “When I got there, sometimes they ran out of the food that I want”
• “They gave me wrong order sometimes”

 

“I love food, especially from local venders, it reminds me of my hometown” 

-SUSAN-

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