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SUSHIEZ 

By:  Pinky Arunwattanamongkol - 2022

"Sushiez is a sushi making kit delivery platform for sushi lovers who want to learn how to make sushi, and have a sushi party at home"

Scope: July 2022                                                                                                                                Project Type: High-fi prototype for a sushi making kit ordering landing page 

Role: UX/UI Designer                                                                                                                        Tools: Figma, Illustrator

OBJECTIVE 

PROBLEM

Create a clickable prototype with animations & explain how we came up with our idea & why people would use this landing page

Now sushi gained more popularity in the USA. Sushi is one of the most difficult food to make, it's delicate and requires a premium grade ingredients such as raw fish. Not everyone has an access to the ingredients and tools at your local grocery stores 

USER RESEARCH SUMMARY​

After talked to users, they love to eat sushi, however when they try to make their own sushi at home, they said it's very difficult to make another sushi other than california rolls because they couldn't find some specific ingredients from their local grocery store.In addition, they couldn't totally recreated the taste of sushi when they made it at home. The users wish they could throw a sushi party at home without hustling in the process of shop for ingredients and make the sushi.

PAIN POINTS

1. Delicate ingredients

To make a good sushi, it needs high quality ingredients like raw fish, premium soy sauce,etc.

2. Ingredients and tools accessibility

Not all grocery stores sell ingredients like raw fish,mirin, eel sauce or even tools to make sushi

3. Difficult to make

Sushi making requires years of experiences to perfect the craftsmanship, for people who don't have experience, it could be very difficult 

HIGH-FI PROTOTYPE

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UNIQUENESS FEATURES

PROVIDE ALL THE NECESSARY INGREDIENTS AND TOOLS

Sushiez box comes with everything you need whether ingredients, tools or recipes to make sushi at home

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READY IN 3 STEPS

Get your sushi making kit in 3 steps! Choose your box, waiting for delivery, and enjoy!

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USER PERSONA

ELLIE

Hipster Woman

Age : 25 years old

Education :  B.A. Fine Arts

Hometown : Arkon, Ohio

Family :  Her twin sister

Occupation : Artist 

BIO

Ellie is an artist living in Cleveland with her twin sister. Ellie is a foodie, she loves to eat and try new food. She also loves to recreate her favorite dishes at home. Ellie and her sister want to throw a sushi party at her house and invite their friends to come hang out. However, they are struggling with making their sushi, they can't find the right ingredients.

GOALS

  • Ellie wants to learn how to make sushi at home.

  • Ellie wants the premium ingredients for her sushi

FRUSTRATIONS

  • Ellie couldn't find the ingredients that requires on sushi recipe at her local grocery store

  • Ellie doesn't have a tool to make sushi

"I'm in a process of becoming a master sushi maker!"

-Ellie-

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